Creative Director based in Barcelona


Born in Valencia (Spain) in 1981.


Bachelor in Fine Arts, Visual Arts and Design he carried on his studies with a Masters degree in Direction and Communication Management, Advertising and Marketing (IED Madrid), and a Postgraduate Course in Advertising Art Direction (Istituto Superiore di Comunicacione. Milano). He also attended a great big number of courses concerning different areas in the fashion, design and audiovisual production.


Since 2004 Sergio is member of the editorial committee of “Equipo DXI” developing differents funtions in their editorial projects DXI, SHORT, POCKET and HABITAT PAPER. All of them awarded with numerous prizes, most importantly being INJUVE, trophy LAUS, ADCV GOLD, the medal of cultural merit granted by FAD and the first prize for Graphic Design in cDIM.

During 2007 he worked for Orange/France Telecome as a trend’s writer, art and fashion at one of their websites where he was also responsable of the social media and 2.0 services.


In 2008, he began his work as a teacher and thesis advisor at Istituto Europeo di Design and art director in the marketing department of Escuela Superior de Artes y Espectáculos TAI, designing the communication strategy, scheduling and coordinating promotional events, cultural activities, production of editorials and articles for important magazines (Elle, Calle 20, Looc, V Spain, Esquire…) and co-brandings with companies and institutions (PhotoEspaña, Vans, Hannibal Laguna …).

In 2011 he launched the US online shop campaing for ZARA.COM.

In the same year Sergio moved to New York where he has collaborated with with V GROUP developing the brand KAIMIN on an art project with Nicola Formichetti and Miles Albridge, the F/W 2012 campaign for different lines of Codes Combine and some articles in Vogue, Cosmopolitan and Elle Korea; and with the P.R. and production department of designer Ricardo Seco for his show during the New York Fashion Week.

Back to Spain, he rejoins Istituto Europeo di Design, this time as the communication manager for IED Moda Lab Madrid; he also begins a collaboration for the fashion retail consulting firm TALENTIAM, developing projects for brands such as DELPOZO, YUSTY, VAS, etc.

He is currently working in Image & Communication Department of Lefties (Inditex Group).